Episode #647 – The Irresistible Allure of Her Abruzzo Family’s Business

Today, you’ll have the good fortune of meeting an Italian wine executive who brings the perfect combination of sharp business acumen, uncompromising excellence and unbridled charm to the family business in the Abruzzo Region of Eastern Italy; just a few kilometers from the shores of the Adriatic Sea. With a solid background in law, Annamaria decided to join her family’s Winegrowing and winemaking business as Co-Owner and Brand Ambassador. She describes her mission as a determination to share the family’s passion for Tenute Barone di Valforte wines with international community. So what better place to begin Grape Encounter’s long-awaited return to in-person adventures around the world. The next four shows will emanate from this remarkable and lesser-known part of Italy that deserves a great deal more attention from wine enthusiasts eager to make new discoveries.

Annamaria’s main focus is brand development and marketing strategies and she passed on a promising legal career to do just that. After tasting through the wines of Tenute Barone di Valforte, Host David Wilson says, “These extraordinary wines quickly made me forget nearly 2 years of Covid-induced lockdown in the California studio. Anyway, Grape Encounters is not just on the road again, for much of the next year, we’ll be broadcasting from far away from every corner of the globe; which is hard to do since a sphere like Mother Earth actually has no corners!”

Why begin in Abruzzo? David explains that he’s been eager to experience the region with listeners for a very long time. He says, “Winemaking friends here were eager to introduce us to many of the colorful producers in this region of Italy. We were confident the could help paint a vivid picture of this VERY alluring destination.”

Enough said. To begin this epic journey, we’re pleased to introduce you to the incredibly delightful spokesperson of this deeply-respected wine making family with roots that run very deep. Without further adieu, let’s meet Annamaria Sorricchio di Valforte!

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