Episode #233 – Should You Judge Your Wine By Its Label?

On this Grape Encounters episode, David Wilson delves into the subject of wine labels and wine perception.

Things have gone absolutely haywire with the labels you’ll find on bottles of wine in retailers across the country. Aficionado and publisher of the California Directory of Fine Wineries Tom Silberkleit believes that consumers make wine purchases based often times on the bottle’s artwork. He shares his insight on the matter.

As David goes Sipping with Sara Schneider, wine editor at Sunset Magazine, they talk about how when you pour a glass of wine for friends or loved ones, you can ensure that they have a great experience. David and Sara also delve into whether or not people are “suggestible.” You might be surprised at the power of perception, even among the most expert wine connoisseurs.

Gorman Winery in Woodinville, Washington, is home to some of the most fantastic wine names on the market today. Owner Chris Gorman returns to Grape Encounters for an entertaining and enlightening conversation about the brands that grace their bottles.