David talks with Kevin Lund, author of the book Conversation Marketing, How to Be Relevant and Engage Your Customer by Talking Human, about the language of wine marketing and selling directly to consumers.
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. With the complexities of wine, customers may be more confused than ever, and it’s so important to give real information, not a hard sell of fancy tasting note references and hyperbole.
Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today’s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
Find out more about Kevin’s work here.
[haiku url=”http://media.blubrry.com/grapeencountersradio/grapeencounters.com/podcast/media/ep492.mp3″ player=1761]