
Michael Houlihan and Bonnie Harvey were trying to help a friend collect a debt. What transpired is truly unimaginable! Neither Michael nor Bonnie knew much about wine… but they understood consumers better than 99% of the population. Michael and Bonnie followed their instincts to a place no wine brand had ever been before… the success story of Barefoot Wine is so amazing that it literally changed the way wine is marketed and created an entry point for consumers that might have otherwise migrated to beer and spirits. Americans now drink more wine than any other adult beverage, and it is likely that Bonnie and Michael’s Barefoot Wine brand had a great deal to do with it! Hear the Barefoot story on this week’s episode of Grape Encounters.
Also on this week’s show, some news from the world of wine, handpicked for your personal enjoyment.
OK, take off your shoes and let’s go Barefoot with Michael Houlihan and Bonnie Harvey; now New York Times Best-Selling authors and delightful Grape Encounters Radio Guests!
[haiku url=”https://grapeencounters.com/media/ep329.mp3″ player=1761]
Podcast: Play in new window | Download
Click Here to Subscribe to Grape Encounters Apple Podcasts | Google Podcasts | Spotify | Stitcher | Podcast Index | TuneIn | RSS
More Stories
Episode #738 – California Wine Month is Here, and Arguably the World’s Biggest Wine Celebration!
Episode #737 – Aging Grapefully! Exploring the Resilience of Ancient Varietals, Featuring Native9’s Wes Hagen
Episode #736 – A Down-Understanding of Australian Wine Featuring Luminary Jane Lopes