Nick Lazaris is the CEO of Coravin, the company that manufactures the Coravin Wine Access System. This remarkable technology gives wine collectors, wine bars and consumers who can’t stomach the idea of a great bottle of wine going to waste, the unprecedented ability to extract a taste or a glass of wine from a bottle without removing the cork; leaving what remains inside perfectly pristine. The system puts enormous power into the hands of the owner of this very sexy and revolutionary device.
But when you consider Lazaris’ 11 years with Kuerig as the CEO of the company that changed our coffee drinking routine almost as much as Starbucks, it is not surprising that the brain trust behind Coravin would want him on their team. On this episode of Grape Encounters, David spends some quality time with the consumer products marketing wizard who led Kuerig to a position of home and office coffee brewing domination. Success always has at least two components… a great product and a deep understanding of what consumers really want and how to get that product in front of them.
Later on the show, David and Sunset Magazine Editor Sara Schneider will continue their in-depth discussion about “America’s Wine” then we wrap things up with some wisdom from Wine.com Guru Wilfred Wong that will give you plenty to think about before your next wine purchase!
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